Kevin French - Inversion GTM

Fractional CRO for
Francisco Partners Portfolio Companies

PE timelines don't allow for 6-month CRO searches and 90-day ramps. Kevin French embeds immediately in Francisco Partners portfolio companies and owns the revenue outcome.

The Situation

PE timelines don't allow for 6-month CRO searches and 90-day ramps.

Francisco Partners invests in technology and technology-enabled services. The revenue leadership challenge across these portfolio companies is consistent: the business that was acquired has revenue architecture suited to the pre-acquisition scale, and the investment thesis requires growth that the existing architecture can't sustain. A full-time CRO search takes 3-6 months. Ramp takes 90 days. First real impact takes 6 months after that. In PE time, that's half a hold period before you know if the hire was right.

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Why Fractional Works for PE Portfolio Companies

Kevin French embeds as fractional CRO within weeks of engagement - not months. He operates at board level, understands the investment thesis and the milestone structure, and builds the revenue architecture that the investment requires.

The performance layer - a percentage of net new revenue above an agreed baseline - aligns his compensation with the value creation thesis. He only makes meaningful money when the portfolio company does.

Kevin French has worked inside PE-backed environments across multiple hold periods. He understands the 100-day plan pressure, the EBITDA sensitivity of every revenue decision, and the board dynamics that are specific to PE-owned businesses. For Francisco Partners operating partners evaluating revenue leadership solutions for portfolio companies, the fractional model eliminates the wrong hire risk and compresses the time to impact.

What the Engagement Delivers

Every engagement starts with a rapid diagnostic - typically completed in the first two weeks - that identifies the specific revenue acceleration opportunities within the portfolio company's existing business. No 90-day discovery process.

From there, Kevin French installs Inversion Selling as the revenue operating system, rebuilds the pipeline architecture, and owns the forecast. The engagement can be structured to run through a defined milestone - first board presentation, next capital event, platform add-on integration - or as an ongoing fractional CRO through the hold period.

For PE operating partners managing multiple portfolio companies simultaneously, the fractional model also enables Kevin French to serve in a portfolio-level advisory capacity - identifying common revenue architecture problems across companies and building solutions that can be deployed consistently.

Work With Kevin French

Revenue Leadership for
Francisco Partners Portfolio Companies.

Kevin French works with PE operating partners and portfolio company leadership teams to accelerate revenue on PE timelines. If you have a portfolio company with a revenue leadership gap, start with a conversation - not a 6-month search process.

Contact Kevin French

Or call directly: 856-418-0502