Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
Venture-Backed Technology Services
Kevin French works specifically with technology services companies at venture-backed technology companies in technology services. The problems are distinct. The solutions are specific.
The Venture-Backed Problem
Where the Revenue
Model Breaks.
Venture-backed technology companies have board expectations that compress the timeline for revenue results. The VP of Sales hire that would take 9 months to show results is the wrong decision when the board is reviewing pipeline every quarter. A fractional CRO produces results in 60-90 days.
The billable hour is the foundation most technology services firms at this stage are built on. It was the right model when engineering labor was scarce. AI is making engineering labor infinite. The firms that make the transition to outcome-accountable delivery in the next 24 months will own the next decade.
Kevin French fixes this. Not as an advisor with a deck. As an embedded fractional CRO and CGO who owns the number, rebuilds the model, and installs the system that runs after the engagement ends.
The Right Fit
This Is Built For You If -
Revenue is stagnating at this stage
You've hit a ceiling that more headcount, more marketing, or a new hire hasn't broken through. That's a system problem.
Pipeline looks healthy but close rates are down
Deals in the CRM. Forecast consistently 20-40% light. Someone needs to tell you what's real.
The go-to-market motion needs a rebuild
Your ICP has shifted. Your buyers have more information than your sellers. The old motion generates conversations but not decisions.
You need CRO and CGO thinking simultaneously
Most companies hire a CRO when they actually need a CGO. Kevin French plays both roles - fixing the number while rebuilding the model.
We Don't Help Companies
Transform. We Help
Them Invert.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.