Inversion Kevin French - Inversion GTM
Fractional CRO & CGO
$50M-$200M Technology
Services
Kevin French works specifically with technology services companies at the $50M-$200M revenue stage. The problems are distinct. The solutions are specific.
The $50M-$200M Problem
Where the Revenue
Model Breaks.
You have a VP of Sales. You probably have a marketing team. The pipeline looks healthy. The win rates are declining and nobody can explain why. This is a go-to-market model problem, not a sales execution problem.
The billable hour is the foundation most technology services firms at this stage are built on. It was the right model when engineering labor was scarce. AI is making engineering labor infinite. The firms that make the transition to outcome-accountable delivery in the next 24 months will own the next decade.
Kevin French fixes this. Not as an advisor with a deck. As an embedded fractional CRO and CGO who owns the number, rebuilds the model, and installs the system that runs after the engagement ends.
The Right Fit
This Is Built For You If -
Revenue is stagnating at this stage
You've hit a ceiling that more headcount, more marketing spend, or a new VP of Sales hire hasn't broken through. That's a system problem.
Pipeline looks healthy but close rates are declining
The data is there. The deals are in the CRM. The forecast is consistently 20-40% light. Someone needs to tell you what's real.
The go-to-market motion needs a rebuild
Your ICP has shifted. Your buyers have more information than your sellers. The old outbound motion generates conversations but not decisions.
You need CRO and CGO thinking simultaneously
Most companies at this stage hire a CRO when they actually need a CGO. Kevin French plays both roles - fixing the number while rebuilding the model.
We Don't Help Companies
Transform. We Help
Them Invert.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.