Inversion Kevin French - Inversion GTM
Fractional CRO for
$50M-$200M Technology Companies
At $50M-$200M, the revenue model that got you here is showing cracks. Kevin French rebuilds it before the cracks become a crisis.
The Situation
At $50M-$200M, the revenue model that got you here is showing cracks.
Technology services companies between $50M and $200M have usually built something real. They have clients, delivery teams, and revenue. They also have a go-to-market model that was built for a different era - one where the billable hour was the unit of value and relationships were the primary pipeline driver. AI is disrupting both. The companies that make it to $300M and beyond will have rebuilt their revenue architecture in the window between $50M and $200M.
Start the ConversationThe Scale-Stage Revenue Problem
At $50M-$200M, revenue problems become structural rather than tactical. It's not one bad hire or one lost account. It's a go-to-market model that was optimized for a market that is changing faster than the model can adapt.
The specific patterns Kevin French sees at this stage: enterprise sales cycles that are getting longer as buyers become more scrutinizing, win rates declining on competitive deals as differentiation erodes, and a sales team running a process that was designed for a market where information asymmetry favored the seller. All three of those dynamics are products of the buyer-controlled era. Inversion Selling is built to address all three.
The engagement at this stage is typically both CRO (fix execution, rebuild pipeline discipline) and CGO (redesign the go-to-market model for the next phase of growth). Kevin French plays both roles.
The Build vs Buy Decision
$50M-$200M technology companies consistently face the same question: hire a full-time CRO at $400K-$600K total comp, or use a fractional model to rebuild the architecture and then hire into the infrastructure that's been created?
The fractional model wins when the problem is architectural - when what you need is someone who can diagnose the real issue, design the fix, install the operating system, and develop the team. That work takes 12-18 months. After that, the full-time hire has a foundation to build on instead of a blank page.
Kevin French has done this at companies through $200M acquisition. The pattern works.
Work With Kevin French
Rebuild Revenue Architecture
for the Next Phase of Growth.
Kevin French works with a small number of $50M-$200M technology services companies at any given time. Start with a Growth Audit - a structured diagnostic that identifies whether your revenue problem is a CRO problem, a CGO problem, or both. Flat fee. No commitment.
Contact Kevin FrenchOr call directly: 856-418-0502