Kevin French - Inversion GTM

Fractional CRO for
$10M-$50M Technology Companies

At $10M-$50M, the founder-led sales model has stopped scaling and the VP Sales hire hasn't worked. Kevin French fixes the revenue architecture before the window closes.

The Situation

At $10M-$50M, the founder-led sales model has stopped scaling and the VP Sales hire hasn't worked.

The $10M-$50M revenue range is where technology services companies hit the wall. Founder-led sales worked through the first $5M-$10M. The first VP of Sales hire either didn't work out or hit a ceiling. The ICP is blurry, the sales process is undocumented, and the pipeline is a mix of real opportunities and wishful thinking. This is exactly the moment a fractional CRO changes the trajectory - before the gap between you and better-resourced competitors becomes permanent.

Start the Conversation

The $10M-$50M Revenue Problem

Companies in this range typically have the same three problems: an undefined ICP that has them chasing any deal that looks winnable, a qualification process that conflates activity with pipeline, and a go-to-market motion built on relationships that doesn't scale beyond the founders.

The fix is not more salespeople. It's not a new CRM. It's revenue architecture - a defined ICP, a qualification system that predicts closes, a repeatable sales process, and a methodology the whole team runs on. That's what Kevin French builds.

The Inversion Selling methodology - MATH qualification, the six-stage pipeline, the five tonalities framework - gives a $10M-$50M technology company the operating system that larger competitors took years to develop. Installed in months.

Why Fractional Fits This Stage

A full-time CRO is a $250K-$400K investment before performance. At $10M-$50M revenue, that's a material bet on a single hire. The fractional model gives you the same caliber of revenue leadership at $15K-$20K per month - embedded in your business, owning the outcome, without the hiring risk.

Most companies at this stage need 9-18 months of fractional CRO leadership to rebuild the revenue architecture, install the methodology, develop the internal team, and hit a revenue inflection that justifies a full-time hire. Some retain the fractional model indefinitely because the flexibility serves them better than a permanent seat.

Work With Kevin French

Fix Revenue Architecture
Before the Window Closes.

Kevin French works with a small number of $10M-$50M technology services companies at any given time. Start with a Growth Audit - a structured diagnostic of your revenue architecture, pipeline health, and go-to-market positioning. Flat fee. No commitment. Real answers in 30 minutes.

Contact Kevin French

Or call directly: 856-418-0502