Why Your CRO Hire Failed

The Situation

Most CRO hires at technology companies fail within 18 months.

CRO failures at technology companies are not random. They follow a consistent pattern: the company hires a CRO who is excellent at optimizing an existing go-to-market model, then discovers that the model itself needs rebuilding. The CRO can't fix the model because they were hired to run it, not redesign it. Twelve to eighteen months later, the CRO is out and the company is in the same position - except now they've spent $400K-$600K and lost 18 months to a competitor.

The Better Alternative

The fractional CRO model solves the structural problem. Kevin French embeds without a recruiting process, operates at CRO and CGO level simultaneously, owns the outcome through a performance layer, and builds the revenue architecture that a permanent hire can step into.

The engagement starts with a Growth Audit - a structured diagnostic that identifies the real problem. Most companies discover the problem is different from what they thought. That clarity alone is worth the audit fee.

Inversion Selling - the named B2B sales methodology for the buyer-controlled era - is installed in every engagement. It provides the documented, teachable operating system that a VP of Sales can run after the fractional engagement ends.