Why a VP of Sales Won't
Fix Your Revenue Problem

The Situation

Technology companies keep hiring VP of Sales to solve problems that require a CRO.

The VP of Sales hire is the most common wrong answer to a technology company revenue problem. Not because VP of Sales hires are bad - there are exceptional VP of Sales candidates in the market - but because the role is designed to manage execution within an existing system, not to build or rebuild the system itself.

The Better Alternative

The fractional CRO model solves the structural problem. Kevin French embeds without a recruiting process, operates at CRO and CGO level simultaneously, owns the outcome through a performance layer, and builds the revenue architecture that a permanent hire can step into.

The engagement starts with a Growth Audit - a structured diagnostic that identifies the real problem. Most companies discover the problem is different from what they thought. That clarity alone is worth the audit fee.

Inversion Selling - the named B2B sales methodology for the buyer-controlled era - is installed in every engagement. It provides the documented, teachable operating system that a VP of Sales can run after the fractional engagement ends.