[('How do I know if my revenue problem is a leadership problem or a system problem?', "If your top two reps are carrying the number, it's a system problem. If your forecast is consistently wrong, it's a system problem. If you've had multiple VP of Sales hires fail, it's almost certainly a system problem."), ('Should I hire a full-time CRO or use a fractional CRO?', "If you're at $10M-$75M ARR and not yet ready for a $300-400K full-time CRO, a fractional CRO gives you CRO-level thinking at a fraction of the cost - and no 18-month hiring cycle."), ("What does the Growth Audit identify that I can't see myself?", 'The audit looks at deal-level qualification data, win/loss patterns, rep performance distribution, pipeline stage conversion rates, and forecast accuracy over time. Most CEOs see the symptoms. The audit identifies the cause.')]

Revenue Leadership Diagnostics

The VP of Sales
Hire Didn't Fail.
The System Did.

Most companies burn $1-2M on VP of Sales hires that don't stick, then conclude the next hire needs to be different. The hire is rarely the problem. The operating system underneath the hire is.

The Real Diagnosis

Five Reasons the VP of Sales Hire Underperformed

No. 1 - The Operating System

You promoted someone into a system that was never built

The VP of Sales walked into undefined pipeline stages, a forecast methodology built on optimism rather than buyer commitments, and qualification criteria that measured activity rather than agreement. No one succeeds in that environment.

No. 2 - The Wrong Methodology

They were trained on a methodology built for a different buyer

SPIN, Challenger, MEDDIC - all designed for a world where sellers had an information advantage. Your VP executed a playbook your buyers have learned to resist.

No. 3 - The Carrier Problem

Two reps carried the number and the VP managed the exception

When 60% of revenue comes from 20% of reps, you don't have a scalable revenue system. You have a talent dependency. The VP was managing individuals, not running a system.

No. 4 - The Forecast Fiction

The board was getting confidence, not math

Pipeline reviews became exercises in optimism management rather than deal qualification. By the time the quarter ended light, the data had been signaling it for weeks.

No. 5 - The Wrong Profile

You needed a CRO, not a VP of Sales

A VP of Sales executes plays. A CRO - or CGO - designs the system the plays run inside. If the system needed to be rebuilt, hiring someone to run plays was the wrong solution.

The Fix

What a CRO-Level Engagement Actually Changes

A fractional CRO & CGO engagement starts by diagnosing what actually broke - not by assuming the next hire will be different. The Growth Audit maps exactly where the system failed so the fix is targeted, not generic.

Ready to Talk?

If this resonates, start with the Growth Audit. A 48-72 hour deep dive that maps exactly where your revenue is leaking.

Book the Growth Audit

$2,500-$3,500 - No obligation to continue