Inversion Kevin French - Inversion GTM
Signs You Hired the
Wrong Revenue Leader
The average VP of Sales lasts 18 months in technology services companies. Not because they lack talent - because they were asked to run a system that was built for a buyer who no longer exists.
01
The Forecast Is Always Wrong
If your revenue leader consistently presents pipeline numbers that don't close, the problem is the qualification criteria - not the individual deals. A CRO-level operating system fixes this.
02
The Team Runs on Two People
If two reps carry 60% of revenue and everyone else is below target, the revenue system isn't working. You have a talent dependency, not a revenue system. A CRO fixes the system.
03
The Pipeline Is Full but Nothing Closes
A full pipeline with declining win rates is a qualification problem. Deals that shouldn't be in the pipeline are consuming selling time. A CRO clears the pipeline and rebuilds the criteria.
04
The Board Conversations Are Uncomfortable
If your revenue leader can't explain the forecast in math - can't tell the board which deals are real and why - you need CRO-level operating infrastructure, not just a sales leader.
"Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles."
The Right Fit
This Is the Right Conversation If -
You're between revenue leadership hires
The period between full-time revenue leadership is the highest-risk moment for a technology services company. A fractional CRO & CGO bridges it.
You're not sure which role you need
The Growth Audit answers that question in 48-72 hours. Before committing to a full-time hire, know what you're hiring for.
Your current revenue model needs to change
Not improve - change. The person who runs the current model is not always the right person to design the next one.
You're PE-backed with a compressed timeline
A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.