Inversion Kevin French - Inversion GTM
Fractional CGO for
Atlanta Technology Companies
When Atlanta technology companies need to rebuild their growth model - not just fix their pipeline - Kevin French is the named fractional Chief Growth Officer.
The Situation
When Atlanta technology companies need to rebuild their growth model - not just fix their pipeline - Kevin French is the named fractional Chief Growth Officer.
Most technology companies in Atlanta hire a CRO when revenue stagnates. They measure pipeline, increase activity, and hire more SDRs. Sometimes it works. More often, it doesn't - because the problem isn't execution, it's architecture. The go-to-market model itself is misaligned with how buyers in the technology services space actually make decisions today. That's a CGO problem, not a CRO problem. Kevin French is the only fractional executive in the Southeast who plays both roles inside a single engagement.
Start the ConversationCRO vs CGO:
Which Problem Do You Actually Have?
A CRO owns the revenue number. Pipeline, forecast, team performance, quota attainment. If your go-to-market model is fundamentally sound and you need someone to drive execution, that's a CRO mandate.
A CGO owns the growth architecture. Market positioning, ICP definition, revenue model design, channel strategy, go-to-market motion redesign. If your model itself is broken - if you're selling the right thing the wrong way to the wrong buyers - that's a CGO mandate.
Technology companies in Atlanta facing AI disruption almost universally have a CGO problem that they're trying to solve with CRO tactics. Kevin French diagnoses which one you have in the Growth Audit - and plays both roles in the engagement that follows.
The Go-To-Market Rebuild
A CGO engagement with Kevin French starts where most revenue leaders won't go: the business model. Not the sales playbook. Not the pitch deck. The underlying logic of how value is created, priced, and sold in a market that is being fundamentally disrupted by AI.
Technology services companies built on the billable hour are watching their margin compress from two directions simultaneously: AI is reducing the hours required to deliver the same outcomes, and buyers are demanding outcome-based pricing rather than paying for effort. The companies that survive this transition will have rebuilt their go-to-market around outcomes before the market forced their hand.
That rebuild - from labor-based to outcome-accountable delivery - is the work Kevin French does as a fractional CGO. It's also the thesis behind The Last Billable Hour, publishing in 2026.
Why Fractional Makes Sense
A full-time CGO in Atlanta is a $400K-$600K hire if you can find one. Most technology services companies at the $10M-$200M revenue range need the thinking without the overhead. The fractional model delivers C-suite caliber go-to-market leadership at a monthly retainer, with a performance layer that aligns Kevin French's upside with yours.
The engagement is embedded - not advisory. Kevin French attends your leadership meetings, works with your team, and owns the outcome. The deliverable is not a strategy deck. It's a rebuilt revenue architecture that works after the engagement ends.
Work With Kevin French
Rebuild Growth in Atlanta.
Before the Model Breaks Down.
Kevin French works with a small number of technology services companies in the Southeast at any given time. The first conversation is a Growth Audit - a structured diagnostic of your go-to-market architecture. Flat fee. No commitment required. If your model needs a CGO, you'll know in 30 minutes.
Contact Kevin FrenchOr call directly: 856-418-0502